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Design Process
Discover
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QRATA

  • PRODUCT DESIGN

  • TALENT INTELLIGENCE

Designed a talent intelligence platform from end-to-end, currently used by a tech community of 25,000+ members.

ℹ️ What is Qrata?

Qrata is a specialized tech-enabled talent company that primarily works with fast-moving start-ups across the globe to help them scale and grow. It uses a more holistic human science approach to analyzing talent and company needs, which has proven successful in building teams at some of the world's largest startups. During May 2021, I was hired as a Product Designer to design the product HighPo from scratch.

Team

Me (Product Designer) + Co-founders + Front-end & Back-end developer

Timeline

May 2021 - Feb. 2023

Involvment

End-to-end product design, Website design, Logo design, Branding

Tools

Figma, Figjam, Adobe Photoshop, Adobe Illustrator, Adobe XD

01
DISCOVER
  • The users
  • Hypothesis
  • Product goals
  • Opportunity Solution Tree
02
DELIVER
  • Sketches
  • Wireframes
  • High-Fidelity Mockups
  • Iterations
  • Personas
  • User Journey Maps
01
DISCOVER
👥 Who are the users?
Qrata's HighPo Hire is intended towards the recruiters (founders, co-founders, HRs, etc) who would like to get an in-depth understanding of the talents (freshers aspiring start-up jobs and young professionals mostly from Tier 2, 3 cities) in a gist while hiring.
❓ What is the hypothesis?

The recruiters of fast-moving startups often have time constraints while trying to find the most suitable candidate for their open roles. To win their trust, oftentimes, a resume or an ATS isn't quick, trustworthy and personalised enough.

🎯 What are the product goals?

The goal was to disrupt the concept of resume-based hiring with a Talent Card-based hiring. A Talent Card is a modern-day resume, that provides a 360° view of the talents including their skills, education, experience, personality traits, values, etc in a single page. The fact that it provides a complete in-depth analysis of the talent is believed to be the USP of the company, that makes the latter different from the competitors in the market .

🗣 Talking to users confirmed our hypothesis that a lot of the recruiters were in a great pressure to find the right candidate in a short amount of time. Based on the pain points, needs, etc synthesised from qualitative research, the following opportunity solution tree has been plotted and used to drive the desired product outcome through addressing each of the opportunity branch with the corresponding solution.

Desired Product Outcome

{Framed from a client/recruiter's perspective}

"I would like to hire
the perfect candidate in the least amount of time within this
budget"

Opportunity
Branch - Hiring Decision

Opportunity
Branch - Basic Screening

Opportunity
Branch - Advanced
Screening

"We need to hire for x,y,z roles within this month"

"We need to set up a new team in this location as we are scaling up "

"We need to
find a replacement for this role"

"I need more information about this talent other than what is on the resume"

"Is he/she trustworthy?"

"Is the talent adding value to the company?"

"I need to know
about talent's side projects and other interests"

"Is the talent
in the desired location/ready to relocate?"

"Is the talent immediately
available to
work?"

"Is he/she good at communicating and collaborating?"

"Is the talent
matching the job requirements?"

"Is the talent okay to work
within this
budget?"

"Looks like a 
good fit for us"

"Doesn't look like the right fit"

"He/she met all of our expectations
during the interview"

"We need to find a good candidate for this budget"

"Is he/she compatible with this role and our
culture?"

"What are his/her hard and soft skills?"

"The talent is a good fit but due to this factor, we can't hire"

Solution - Talent Card

Background

Experience
& Education

Capabilities

Aspiration

Potential

Curation

📊 Understanding Talents (freshers and young professionals) further through research.
📈 Devising proto-personas and talent journey maps to craft their experience.
02
DELIVER
📜 How does the Talent Card look like? 
BACKGROUND
Background-Talentcard
EXPERIENCE&EDUCATION 
Background-Experience&Education
CAPABILITIES
Capabilities-Talentcard
ASPIRATION
Aspirations-Talentcard
POTENTIAL
Potential-Talentcard
CURATION
Curation-Talentcard
💪 How does the talent journey look like (in phone)?
*The video is around 5 mins long
🏆 What were the results produced?

  • Hiring time reduced by 30% - As a result, few clients have started using Talent Cards to make quick decisions on hiring. They also say, it has cut down their time on hiring by more than 30%.   

  • New clients - Talent Card, being the USP of the product, has been the catalyst helping new clients onboard the service, thereby increasing the revenue of the business .

  • 5,000+ Talent Cards filled - Around 5,000+ Talent Cards have been curated and filled by the Talents until March 2023.

  • 300+ Interviews - Also, it has led the recruiters jump to 300+ interviews, cutting down their time on hiring.

With a lot of people using it more and more everyday, this is one of my biggest achievements and learnings as a designer, I will look back and cherish. 

❤️ My sincere thanks to the company's co-founder Monish, and developers Pramod, Hardik and Vinod.

Deliver
Results
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